Somewhere on the 'to-do' list, prehaps a feature where players can "register" for notifications of new tourneys and such. A not insignificant percentage of the FIBS population has shouts turned off, so never see the shouted notifications. They generally tend to be non-nonsense people too, which is a good thing.
tell tourneybot notifyme
tell tourneybot dontnotifyme
Only notifies them ONCE when a new touney is opened via tell if they are currently logged in (and don't have TB currently gagged).